Tuesday 27 April 2021

What makes a scenario persuasive?

If we accept that the future is undetermined, and if we accept that a plurality of futures can emerge from our present state, then how do we distinguish between competing visions of the future? We don't have perfect foresight, despite, on occasion, an 'official future' being given to us as a planning assumption for our future thinking. In which case, if there is no 'true' view of the future, then surely we have to fall back upon those futures which we find more persuasive as a technique to discern the signal from the noise. What is it, then, that makes one scenario more persuasive than others?

The futures cone might help us to order our thinking in this area. To start with, in order to be persuasive, the future has to be possible rather than impossible. There is a sequence whereby impossible futures become possible, but from the immediate future horizon, we have to accept the impossibility of some futures. For example, some science fiction writers talk of inter-stellar travel using 'faster than light' drives of some sort. Given the current state of our technology, and barring the possibility of humanity being gifted such technology, these futures seem impossible for the immediate future. That impossibility could change in the future, but from the perspective of the present, such futures are unlikely to be too persuasive.

If we travel further into the cone, we move from the realms of possibility to the realms of plausibility. If one future is possible because it might happen, another becomes plausible because it could happen. We are now starting to enter an area where we find some futures likely and others less so. We make no comment on the degree of likelihood in this zone, we just note, in an ordinal way, that some futures are more likely than others. The more likely the future is, the more persuasive we are bound to find it. Of course, the assessment of likelihood is a question of subjective probability, which accounts for different people viewing the same scenario with different degrees of persuasion.

The question of subjective probabilities pulls us from the area of plausible futures to the area of probable futures. In this case, we are a bit more certain about a set of future outcomes. Once again, the probabilities are likely to be subjective, but we are at the point where we can be fairly sure of ourselves because we see the set of future events as fairly likely to happen. The danger here is hubris, which encourages us to abandon any lingering uncertainty about the future. This is the zone in which 'official futures' are created.

The final category of futures we need to consider in this context are projected futures. These are futures that arise on the assumption of ceteris paribus, that things more or less progress as they are progressing now. There is a degree of persuasiveness about these futures, particularly in the very near term future, where it is not unreasonable to assume that most things are set. Change takes time to implement and to have an impact. In this moment, ceteris paribus is not a wholly unreasonable assumption. This can make some projected futures fairly persuasive.

What about preferred futures? We have separated preferred futures form the other categories because they blend a mix of likelihood and desire. These are the futures that we want to happen, which may or may not be influenced by their likelihood. These are the futures from which a compelling vision of the future may emerge. Or they may be the futures where we simply disappear in a cloud of wishful thinking.

As with all things, much depends upon out motives. If we are using futures as an aid to strategic planning, then we are likely to dwell in the area of probable and plausible futures, with the occasional excursion into the realms of possible futures as wild card exercises. If, on the other hand, we are using futures as a device for transformational change, then we are less likely to focus on the likelihood of a set of futures than their desirability. We will find some futures more desirable than others and that desirability enters into our appraisal of which futures we find more convincing. We can try to guard against this bias, but bias and choice are part of the human condition, so they can't be eliminated entirely. 

It is, however, an argument in favour of a diverse range of participation in transformative and normative futures. This is hard to achieve in practice because some interest group is bound to be overlooked. A set of scenarios derived from too narrow a base are unlikely to be too persuasive. So what does make a scenario convincing? A more likely and a more desirable scenario will undoubtedly be more persuasive than one that is neither. This is all part of telling a better story.


Stephen Aguilar-Millan
© The European Futures Observatory 2021

No comments:

Post a Comment